DROYT NATURAL GLYCERINE SOAP

We’ve had some interesting meetings recently under the broad heading of ‘Whither Droyt’s?’. We are selling soap in a market where fewer and fewer people are buying less soap than they used to. I do not want to give the impression that people are somehow grubbier now than 10 years ago. At least not in the hygenic sense. The market is shifting to liquid soap, and in due course will probably shift a little to a higher proportion of nicer quality genuine liquid soap like ours and away from liquid hand wash, so we are starting to build a range in this area. Of course there will always be a need for a really nice bar of soap. There’s nothing better for showering or bathing than to have a bar of clear glycerine soap with your choice of beautiful colours and fragrances from our wide selection….. But we need to improve our market share!

So please support your local (in the global sense) soap company! Somehow we need to increase our sales of Droyt’s brand soap and at the moment we are not doing it. Is it packaging (very probably)? Lack of marketing investment (undoubtedly)? Something wrong with the product (well, I hope not. It is a fantastic soap, but maybe we need to look at different perfumes and colours)? The problem is, we know what the problem is, but we haven’t been able to solve it yet. We’ll keep trying though!

On a completely different subject we went to the beach on Sunday and it was lovely! I want to go all the time now. Trouble is, as Ian Brown said, Manchester has got everything except a beach.

Alistair 

  

 

Just saw a picture of Jamie Murray and Jelena Jankovicz at the Wimbledon Champions’ Ball and I would like to congratulate him, on behalf of lanky Scottish blokes everywhere, on his stunning success in asking out a gorgeous (and wealthy) Serb girl. How cool is that? Fortune favours the brave etc., etc.. OK so maybe not ask her out but asking her to play mixed doubles must be the pro tennis circuit’s equivalent. Their combination of obvious fun and excellent tennis was a joy to watch and I think it was Sue Barker who said that, at the end of it all, Wimbledon 20007 will be remembered for this, and not the thing that I’m not talking about anymore. It was refreshing to see competitive sport played in such a spirit and contrasts to the somewhat dour business -like approach of a lot of professional sportspeople.

I’ve been desperately thinking of a link from this to the next item but for the life of me I can’t see one so I’ll just have to give up as I don’t have all day to think about it. This morning we received test results of our newly formulated anti-MRSA soap with Tea Tree and Rosemary Oils, which showed great results, so I hope we will have this available in due course. I quote, “The test sample was lethal to S aureus within one minute of exposure” If anyone is interested in this, please let me know and I can email you when we have a product ready.

And a final note from a customer who likes our liquid soap and says that her husband uses it the shower ‘like water’ and do we do a larger bottle? The answer is yes, and it is now up on the slowly growing site. Now that I think about it, there’s more of a link between this item and the first one. Maybe I should rethink this layout.

Maybe not.

Alistair

 

This is never ending and is the last time I will talk about weather until the next time. I mean, after a while it just gets boring and that while was weeks ago, so I am officially bored by it. Although there are a lot of song titles featuring rain. Although not drizzle, interestingly enough

If you are reading this and haven’t ordered from us yet, please try our £15 offer of a selection of soaps. It’s fantastic value, includes postage so there’s nothing else to pay and would make a great present for a loved one (actually you would have to pay more for gift wrapping). We’ve tried to put together a package of soap which reflect our range and obviously play to our strengths so expect really nice fragrances and interesting shapes and sizes. As ever it is important to keep the soap dry when you’re not using it so a well drained soap dish is a must, or a magnetic holder, or patting each bar dry with a dry cloth after every use (my personal favourite and surprisingly time consuming). It all keeps the soaps looking great until the last little sliver of joy.

A customer has asked about the fragrance we use in our liquid soap and I’d like to make a little statement about that. When we were first developing the soap (believe it or not it’s taken 10 years!) We wanted a fragrance which was gender non-specific, unisex or liked by both men and women and children. In the end we chose one which we had made specially for us called Botanico, which as the name suggested, takes its inspiration for the world of Botanics (oh?). It’s sort of greeny, herbally, freshy and so on and well worth trying (there’s one in the trial pack, by the way).

Like most of the commercial fragrances we use it is a blend of fragrance components and essential oils, but for those of you who prefer natural fragrances, our new Organic range will initially have one variety in liquid soap and soap bars which will contain a fantastic blend of three organic oils - geranium palmarosa and lavender, which is a really great addition to the Droyt Soap line. And we’re launching a new stripe soon which is black and white and which will be fragranced with organic peppermint and spearmint oils. Never start a sentence with ‘and’, kids. You never know where it might lead. I do but then I’m a grammatical rebel without a clause.

It’s Friday It’s 11.10 and play has started at Wimbledon (according to my pop up display scoreboard courtesy of the Wimbledon website. Here’s the link. http://www.wimbledon.org/en_GB/index.html and press the Live Scores button. Only three days to go. Never watch tennis for the rest of the year, but Wimbledon fills in the gap between the Test matches and the football/rugby season. I follow summer golf for the same reason, but I do not have Sky Sports because a) I’m not allowed and b) I’m not allowed.

Happy weekends all round.

Alistair