DROYT NATURAL GLYCERINE SOAP

We’ve had some interesting meetings recently under the broad heading of ‘Whither Droyt’s?’. We are selling soap in a market where fewer and fewer people are buying less soap than they used to. I do not want to give the impression that people are somehow grubbier now than 10 years ago. At least not in the hygenic sense. The market is shifting to liquid soap, and in due course will probably shift a little to a higher proportion of nicer quality genuine liquid soap like ours and away from liquid hand wash, so we are starting to build a range in this area. Of course there will always be a need for a really nice bar of soap. There’s nothing better for showering or bathing than to have a bar of clear glycerine soap with your choice of beautiful colours and fragrances from our wide selection….. But we need to improve our market share!

So please support your local (in the global sense) soap company! Somehow we need to increase our sales of Droyt’s brand soap and at the moment we are not doing it. Is it packaging (very probably)? Lack of marketing investment (undoubtedly)? Something wrong with the product (well, I hope not. It is a fantastic soap, but maybe we need to look at different perfumes and colours)? The problem is, we know what the problem is, but we haven’t been able to solve it yet. We’ll keep trying though!

On a completely different subject we went to the beach on Sunday and it was lovely! I want to go all the time now. Trouble is, as Ian Brown said, Manchester has got everything except a beach.

Alistair 

  

 

Hi to all our customers from me, Alistair McCracken. I’m the Sales Director at Droyt Products Ltd and this is the first of what I fully intend to be a regular post on life in a small soap factory in England. Of course, best intentions and all that, but we shall see what happens. Also is life in a small soap factory interesting enough to publish a weekly blog? This is a good question and I think I can answer it myself, by saying that  ’interesting’ and ‘blog’ are two words which are rarely used together accurately, so I shouldn’t really worry about it.

So let’s get started. Today for breakfast I had muesli………………….. Just kidding, of course. It was Fruit and Fibre.

What soap are we making today?  It’s always good to know that so I can make up the correct colours. In fact it’s Red Rose as the main batch with a small batch of Vitamin E. Red Rose uses a dye called Red 33 and Vitamin E, which is a pale amber colour uses some orange and a tiny amount of blue. Is this is a bit like painting class? Anyway we have a really accurate balance in the lab which weighs to 0.01 g and since we’re only putting in a matter of a few grams, it’s important it is accurate.  The other job today is designing some labels for a new project for a customer in Germany. Usually this sort of job is just the back label which has all the ingredients and barcode and so on, so designing is probably not the right word. It’s more like shuffling all the required information around till it fits.  

Anyway that’s enough for now. Next week I’m going to talk about Organic soap and hopefully will have some news on that subject.