Meetings
We’ve had some interesting meetings recently under the broad heading of ‘Whither Droyt’s?’. We are selling soap in a market where fewer and fewer people are buying less soap than they used to. I do not want to give the impression that people are somehow grubbier now than 10 years ago. At least not in the hygenic sense. The market is shifting to liquid soap, and in due course will probably shift a little to a higher proportion of nicer quality genuine liquid soap like ours and away from liquid hand wash, so we are starting to build a range in this area. Of course there will always be a need for a really nice bar of soap. There’s nothing better for showering or bathing than to have a bar of clear glycerine soap with your choice of beautiful colours and fragrances from our wide selection….. But we need to improve our market share!
So please support your local (in the global sense) soap company! Somehow we need to increase our sales of Droyt’s brand soap and at the moment we are not doing it. Is it packaging (very probably)? Lack of marketing investment (undoubtedly)? Something wrong with the product (well, I hope not. It is a fantastic soap, but maybe we need to look at different perfumes and colours)? The problem is, we know what the problem is, but we haven’t been able to solve it yet. We’ll keep trying though!
On a completely different subject we went to the beach on Sunday and it was lovely! I want to go all the time now. Trouble is, as Ian Brown said, Manchester has got everything except a beach.
AlistairÂ
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August 28th, 2007 at 3:40 pm
Well, personally speaking, although I’ve lived in the North of England for about 15 years now, I’d never HEARD of Droyts until I was on holiday in Ribblesdale last year and dropped into Booths in Clitheroe to do my food shopping. I needed some soap, saw a bar of your classic glycerine, picked it up, smelt it, and was hooked.
The packaging is fine as far as I’m concerned - it has an old-fashioned feel which suits it well.
I think you need to “put yourself about a bit” (if you’ll excuse the phrase) because I’m not sure how well-known you are outside your immediate area.